Now Godrej Eon Tvs in Chennai

Jun 17, 2011

Now Godrej Eon Tvs in Chennai

Godrej has launched its entire television range in Tamil Nadu in a bid to expand its pan India presence, earlier we had spoken about Godrej's plan to sell Tvs across the country.

Post the companies commercial launch of their televisions they have been slowly increasing their pan India presence to achieve their 5% market share target.

Kamal Nandi, executive vice president, marketing and sales, Godrej appliances, said, "With our expertise in high technology manufacturing, we are well poised to give the Indian consumer a revolutionary viewing experience."

"Tamil Nadu is an excellent market for televisions and we are looking forward to the continued support and patronage of our customers here", he added.

Godrej Tv's Chennai launch commenced the third phase of their launch plan and the company expects their pan India presence to be completed in two years time.

The company sold over 1.5 lakh units last year in the four States where it was present. This year the company is targeting three lakh units, this increase will be boosted with its presence in three more States.

Godrej TV Plans a Pan India Launch

Feb 17, 2011

Godrej TV Plans a Pan India Launch

After two years of test marketing and slowly expanding its base in the country, Godrej Appliances is finally ready to push its televisions sets into homes all around the country.

Kamal Nandi, vice president, sales and marketing, Godrej Appliances, said, "Market expansion plans for our television business will be implemented from April, 2011, and the pan-India market expansion will be completed in the first three months of next fiscal year." Although the company plans on launching its televsions all around the country simultaneously.

The India launch will also be powered with a range of new products entering the market. The company is eager to capture 5% of the televison market in the first year of its commercial launch.

Since the initial launch phase in September 2008 the company managed to capture five percent market share in Kerala and Maharashtra excluding Mumbai and three percent in West Bengal and Andhra Pradesh.

Currently the company imports its LCD panels from Turkey, but is considering manufacturing these panels in house if the demands increase. Considering 70% of the cost of the LCD television is due to the panel, this move could drastically pull down the cost and increase demand as well in future.

Godrej Eon TVs Set for Commercial Launch

Jun 23, 2010

Godrej Eon TVs Set for Commercial Launch

Happy with the outcome of their testing phase of the companies television sets in Andhra Pradesh, and a good response from the three additional states that the company had tested its Eon TV range in.

According to a recent article published in the Business Standard Godrej plans on commercially launching its Eon range of Colour TVs, LCD and LED televisions across the country.

The television market in India is currently dominated by LG and Samsung. Each with a market share of around 25% in this segment. While Videocon is close with a 22% share and Onida comes in next with 11%.

The market leaders have an excellent delivery and service network that Godrej will have to replicate to get a decent market share. Lets hope the trusted brand name works for the company in this segment as well.

Godrej TV's Nation Wide Launch Delayed

May 7, 2009

Godrej TV's Nation Wide Launch Delayed

Its not only the recession that is slowing down the TV sales in Andhra Pradesh and forcing Godrej to defer to their all India launch, but specifically the negative outcome of an election gimmick by N Chandrababu Naidu of the Telegu Desam Party.

The former Andhra Pradesh chief minister has promised free colour televisions, in a bid to lure voters this elections. This has actually created a slump in the market with people waiting for their free television sets.

Godrej & Boyce Manufacturing Company, had started tesitng the markets response to its LCD TVs in the state in October 2008, and put together with the economic slowdown this has put things off track.

According to Kamal Nandi, vice president, sales and marketing, Godrej Appliances, "The second phase scheduled for early 2009 has slipped off the track due to de-growth in AP. It is also because of the slowdown, the company deferred its pan-Indian launch till the second quarter of this fiscal."

Godrej has invested 150 crores in its Uttarkhand manufacturing facility with its alliance with a European company. Lets hope the company gains ground quick enough to launch the Eon range of LCDs throughout the country!