Godrej TV Plans a Pan India Launch

Feb 17, 2011

Godrej TV Plans a Pan India Launch

After two years of test marketing and slowly expanding its base in the country, Godrej Appliances is finally ready to push its televisions sets into homes all around the country.

Kamal Nandi, vice president, sales and marketing, Godrej Appliances, said, "Market expansion plans for our television business will be implemented from April, 2011, and the pan-India market expansion will be completed in the first three months of next fiscal year." Although the company plans on launching its televsions all around the country simultaneously.

The India launch will also be powered with a range of new products entering the market. The company is eager to capture 5% of the televison market in the first year of its commercial launch.

Since the initial launch phase in September 2008 the company managed to capture five percent market share in Kerala and Maharashtra excluding Mumbai and three percent in West Bengal and Andhra Pradesh.

Currently the company imports its LCD panels from Turkey, but is considering manufacturing these panels in house if the demands increase. Considering 70% of the cost of the LCD television is due to the panel, this move could drastically pull down the cost and increase demand as well in future.