Godrej Eon TVs Set for Commercial Launch

Jun 23, 2010

Godrej Eon TVs Set for Commercial Launch

Happy with the outcome of their testing phase of the companies television sets in Andhra Pradesh, and a good response from the three additional states that the company had tested its Eon TV range in.

According to a recent article published in the Business Standard Godrej plans on commercially launching its Eon range of Colour TVs, LCD and LED televisions across the country.

The television market in India is currently dominated by LG and Samsung. Each with a market share of around 25% in this segment. While Videocon is close with a 22% share and Onida comes in next with 11%.

The market leaders have an excellent delivery and service network that Godrej will have to replicate to get a decent market share. Lets hope the trusted brand name works for the company in this segment as well.

Godrej's Eon LED TV Launched in Goa

Jun 22, 2010

Godrej's Eon LED TV Launched in Goa

A few months after launching of the Godrej Eon LED TV the company is now pushing this product into newer markets.

While being very subtle the company has now made its 32-inch model (GL32T43KAB) available in Goa.

Some of the Key Features of Godrej Eon LED TVs :

• HDP Processor - A 10 bit HDP Processor that helps boost the video quality, with advanced flesh tone and a multi-colour enhancement.
• Crystal Design – The Crystal Design of Godrej Eon LED TV created with dual molding, exudes elegance.
• Clear View Panel – The Eon LED TVs come with a ‘Clear View Panel’ that adjusts with the ambient lighting – eliminates reflections to create high quality imagery
• Sleek ‘N’ Slim – Designed with keeping modern living in mind, Godrej Eon LED TV perfectly complements the aesthetics of urban Indian homes
• Super Contrast Ratio – The contrast ratio in any LCD/LED TV shows the detailing of any image on the screen. With Super Contrast Ratio, Godrej Eon LED TV gives the most natural, clear and crisp image.
• Energy Economiser – Godrej Eon LED technology sets the individually controllable Led regions according to the static and temporal characteristics of the scene, leading to reduction in the power consumption up to 50% compared to the conventional CCFL displays.

Godrej Expanding Presence in Country

May 3, 2010

Godrej Expanding Presence in Country

After starting off with its eon televison launch in Andhra Pradesh in September 2008 the company has finally laid out its road map for expanding its presence in the country.

According to George Menezes, the next launch of the Eon LED TVs were scheduled in some parts of Maharashtra, West Bengal and Kerala shortly. The company plans of covering more states within six months time.

The Godrej Group, is targeting a sales turnover of Rs 300 crore from its entire range of TVs in the 2010-11 fiscal from the states of Andhra Pradesh, Kerala, West Bengal and Maharashtra.

According to Kamal Nandi, vice president, sales and marketing, Godrej Appliances, said, "The company aims to sell about 3 to 3.5 lakh units this fiscal from the four states."

The size of the television market nationwise is Rs 15,000 crore, and Kerala amounts to Rs 600 crore. In Kerala, Godrej has a target of about 60,000 units this fiscal, the state has recorded over 200 per cent growth in LCDs, the highest in the country.

Currently the LCD and LED TVs are imported, but the company may start manufacturing in India once it spreads its reach across the country. The company aims at capturing a 10 per cent market share in the next 12 months and be among the top three players in Kerala.

Soon Godrej Eon's will be a Television option for people across the country.

Godrej to Set up TV Factory in Himachal

Sep 7, 2009

Godrej to Set up TV Factory in Himachal

In its bid to gear up for the nation wide distribution, Godrej Appliances plan to invest Rs 120 crore to set up a television facility for its Eon range in Himachal Pradesh by the middle of next year.

The consumer durable unit of privately held Godrej & Boyce Manufacturing Co, is close to finalising a location in Himachal for setting up a television factory with annual capacity of around four lakh units. Currently the TV sets are being produced in a small factory near Baddi in Himachal Pradesh.

Godrej forayed into the colour television market in September last year with the launch of its EON range of XLCDs and CRT models in Andhra Pradesh, initially. The company claims to have sold 35,000 sets across the two categories in Andhra Pradesh since its launch. The expansion in the television space will be met through a mix of debt and internal accruals

George Menezes, chief operating officer, Godrej Appliances, said, "Response from consumers in Andhra Pradesh where we launched the products first have been good so far, which is why we are planning to have a pan-India presence in the category next year." He further added that the company is targeting 30% growth in revenues from durable goods to reach Rs 1,700 crore for the year ending March 2010.