May 3, 2010

Godrej Expanding Presence in Country

Godrej expanding tv businessAfter starting off with its eon televison launch in Andhra Pradesh in September 2008 the company has finally laid out its road map for expanding its presence in the country.

According to George Menezes, the next launch of the Eon LED TVs were scheduled in some parts of Maharashtra, West Bengal and Kerala shortly. The company plans of covering more states within six months time.

The Godrej Group, is targeting a sales turnover of Rs 300 crore from its entire range of TVs in the 2010-11 fiscal from the states of Andhra Pradesh, Kerala, West Bengal and Maharashtra.

According to Kamal Nandi, vice president, sales and marketing, Godrej Appliances, said, "The company aims to sell about 3 to 3.5 lakh units this fiscal from the four states."

The size of the television market nationwise is Rs 15,000 crore, and Kerala amounts to Rs 600 crore. In Kerala, Godrej has a target of about 60,000 units this fiscal, the state has recorded over 200 per cent growth in LCDs, the highest in the country.

Currently the LCD and LED TVs are imported, but the company may start manufacturing in India once it spreads its reach across the country. The company aims at capturing a 10 per cent market share in the next 12 months and be among the top three players in Kerala.

Soon Godrej Eon's will be a Television option for people across the country.

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1 comments:

DR. JAYANT said...

I HAD PURCHASED TWO LCD TVS OF GODREJ ON 2.5.2011 FROM FAIRDEAL ARCADE,nagpur MAH.THE SMALL TV MODEL GL23K43QAB SUDDENLY STOPPED WORKING,SO I LODG3D A COMPLAINT ON THEIR HELPLINE ON 03.04.2012.
HOWEVER TILL TODAY NO ONE HAS PERSONALLY ATTENDED MY COMPLAINT.
ONE SERVICMAN CALLED AND SAID SOME CIRCUIT BOARD MUST HVE GONE .HE WILL REPLACE IN COUPLE OF DAYS.SURPRISINGLY NO DEVELOPEMENT HAS OCCURRED ABD THE GUARANTEE WILL EXPIRE ON 2ND MAY 2012. DR.J M LANJEWARC/O, APEXLABS, RAMDASPETH,NAGPUR 10 CELL NO:9850301533

April 22, 2012 at 8:49 AM