Godrej has launched its entire television range in Tamil Nadu in a bid to expand its pan India presence, earlier we had spoken about
Godrej's plan to sell Tvs across the country.
Post the companies
commercial launch of their televisions they have been slowly increasing their pan India presence to achieve their 5% market share target.
Kamal Nandi, executive vice president, marketing and sales, Godrej appliances, said, "With our expertise in high technology manufacturing, we are well poised to give the Indian consumer a revolutionary viewing experience."
"Tamil Nadu is an excellent market for televisions and we are looking forward to the continued support and patronage of our customers here", he added.
Godrej Tv's Chennai launch commenced the third phase of their launch plan and the company expects their pan India presence to be completed in two years time.
The company sold over 1.5 lakh units last year in the four States where it was present. This year the company is targeting three lakh units, this increase will be boosted with its presence in three more States.
