Sep 4, 2010

Godrej Introduces Eon Gaming LCD TV

Following the official launch of its Eon range of LCD TVs, Godrej Appliances has announced a new product, a gaming TV with Motion Sensing Technology targeting kids and young adults. Called the Game LCD TV, it is built on the lines of a Playstation and XBox 360 and is pre-loaded with 25 games.

Priced at Rs 40,000, Game LCD TV is being test marketed in Kolkata initially, followed by a test run in Andhra Pradesh, Karnataka and Maharashtra. Godrej plans to officially roll-out the gaming product across the country by 2011.

Providing further information, Kamal Nandi, vice president, sales and marketing, Godrej Appliances said, "The combination of advanced interface and engaging game play with motion sensing broadens our appeal to all members of the family. The main difference is that there is no separate device required and the product has all the normal features of an LCD TV."

Features of Godrej Eon Game LCD TV:
  • 25 Games In-built - 25 interactive games include Tennis, Table Tennis, Dart, Bowling, Hammer Throw, Panda Hercules, FIshing ,Trampoline, balance, Castlet Quest, Zodiac, Farmer Trials, Fire Cracker, Connect 5,Hero Kids, Kadoo's Adventure, Mnemonics, Othello, Elf's Paradise, S-Lugz, Space Assault, Sudoku, Tangram, Tank Storm, Zillinaire
  • Energy Mode - Godrej Eon LCD TV automatically controls backlight for optimum performance of an image based on the content, and hence is energy efficient
  • 2.4 GHz Wireless Joystick - For trouble-free sync between joystick and the television
  • HDMI X 2-High Definition Multimedia Interface (HDMI) - This enables you to enjoy high quality pictures and videos through a range of external multimedia devices
  • USB 2.0 Movie X 1 - Enables enjoying a range of movies, photos and music on your LED TV
  • Game SD Card Slot - Can load additional games
  • Game USB 2.0 - Enables loading additional games
  • 1 GB Memory Size for games
Currently, Godrej Appliances holds 5% market share in the television segment and hopes to gather 10% share in the next three years.