Dec 30, 2009
Preity Zinta Brand Ambassador for Eon TVs
Godrej and Boyce has roped in Preity Zinta, the Bollywood actress as the brand ambassador for its appliances division. The actress will be promoting the entire range of appliances the company manufactures but major focus will be on the EON line of products.
Perhaps this is what the company has been waiting for prior to pushing the EON LCD TV range. The company is going to launch a new Rs 10 crore campaign with Preity that has been formulated for its refrigerator range.
The company hopes to create a youthful essence with the actress Preity Zinta with a bid for a new positioning strategy.
